3rd Floor Productions
Is a production company made by students at the School of Visual Arts. Their name is based on the 3rd floor of the 209 building at SVA so the branding I made reflects the iconic signage of the building. We created a system of plaques that parody the original plaques to drive traction to their social media. We created a guerrilla marketing stunt covering the entire school's signs with 3rd floor plaques.